Responsive Web Design
Not so long ago, a good website was one that was well designed, content-focused, built for standards-compliant desktop/laptop browsers (read: Firefox and Chrome), and was successfully corrected for Internet Explorer. Fortunately the desktop browsers have, for the most part, standardized. And during this phase, mobile browsing was often an afterthought. Since most people only infrequently browsed the web on their cell phones it was a web developer's job to simply provide the key content and strip out everything else.
But the rise of the iPhone and Android ecosystems put the web in peoples' hands in all its glory and so it became increasingly important to serve websites that would work in those sized devices. Developers tried several, often conflicting, solutions to the problem over the years and each tended to have its pros and cons. Eventually, responsive web design (RWD) arose as the preferred method to produce a website that worked well in all browsers, and on all screen sizes.
Why is this the best way?
Without delving too deeply into the nuts and bolts, responsive web design allows developers to build a site once in a layout that works well on a desktop browser and allow it to change to fit the smaller screens. There is no longer the need to create a separate site for tablets, one for iPhone-sized screens, one for larger Android phones, etc. An additional benefit of this single-site concept is that it can improve the site's search engine rankings due to the fact that Google does not have to analyze the content from multiple websites.
If you're interested in a more in-depth analysis of responsive web design, you can read the article about it in our blog.
Ten Ten Studios now develops all new websites with responsive web design techniques. Every site we build will be mobile friendly at launch -- we do this because it's simply the only option these days. After all, there is not much point in spending money on a great looking site if 25% of your customers (i.e., those browsing from their phones) can't access it in a usable way.
For more information on a new responsive website or if you're interested in making your existing site more mobile friendly, please contact us.