The Violin Shop

When Ten Ten Studios was approached by The Violin Shop for a quote on a new website, they outlined their desire to have the website represent both their recently opened brick-and-mortar store in the heart of Music City, as well as their global stature as the premier music store for violinists and fiddle players who cover the gamut of styles from country and bluegrass to Irish and classical. While business at their physical store was booming, their previous website was faltering due to an all-too-common problem of it being difficult to update - particularly their inventory of exceptional instruments.

Starting with the design phase, we attempted to capture what it feels like to walk into the store itself: a clean, inviting building with wonderful instruments sectioned off in thoughtfully decorated rooms for various styles of music and price categories, and a welcoming atmosphere that Nashville's music legends and those across the globe know and love. Additionally, the shop is a cornerstone in Nashville's music community and we wanted to represent that as well, making sure to highlight events occurring at the shop and around town.

In order to give full control to the shop's owners, we integrated the design into Drupal and developed several custom content types to make management of the content simple. The administrators can easily add new instruments and showcase them on the homepage as desired, add new employee bios and music teacher listings, and keep the shop's devoted customers up-to-date on the latest happenings in the community.

Instrument Gallery

Instrument Gallery
Admins can easily add and update the shop's vast catalog of wonderful instruments.

Image Rotators

Image Rotators
Various parts of the site can be highlighted on the home page using an interactive content rotator.

Project Overview

The Violin Shop is Nashville's (some may say the United States') premier violin sales and repair shop. After merging with another of Ten Ten Studios' clients, The Fiddle House, The Violin Shop was in need of a new site that gave them full control over all of the content. Specifically, they wanted the ability to showcase their world-class instruments to Music City and the country as a whole.

Graphic design, Drupal CMS

Date Launched
January, 2016